C.L. Carniello.

Digital Storyteller.

I build and grow products to their highest potential.

Previous

Product design
Product growth
Psychology

Intersection of thought.

We are all connected in this digital ecosystem.

My work

SYNC

Product design
Research

Created a centralized hub for all your social media accounts and rewards users for connecting with friends. End to end  product and system design.

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CGI

Product design
Research

Lead designer for 1.2 billion dollar product within Wealth 360 portfolio. Leading 5 designers within 1 year across multiple 0 - 1 shipped products.

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RBC | Figo Bank

Product design
Research

Product design lead for combining gamification and loyalty programs to reward users in order to demystify the complexity of saving, spending, and investing.

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ZARA

UI LIBRARY
E-commerce

Heuristic evaluation, consultation and mobile application redesign for e-commerce platform of online retailer.

WTF - Where's the Food

Product design
E-commerce

Product Design lead for 24-hour design sprint challenge with EY digital. Empowering SME restaurants to take action in the digital landscape. 

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BlackBerry

Product Strategy
Go to market

Developed and executed successful end-to-end Go-to-Market  Strategy for top 17 products within BlackBerry product portfolio within both B2B and B2C markets.

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Hack the North

Product Growth
omni-channel Strategy

Established Canada’s largest hackathon as the highest-ranked hackathon worldwide; reaching over 1 million users. Increasing global user engagement by 5x.  

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CareGuide

Product Growth
Research

Surpassed lead growth targets by 30% MoM as owner and user researcher of email marketing channel for 5 two-sided 700,000+ user marketplaces.

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University of Waterloo

Research
Mental health

Conducted own psychological research - analytic thinking, economic  decision-making, social cognition, social prejudice, therapeutic alliance and inclusion.

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Audio Visualizer

Machine Learning
JavaScript

Capestone thesis project. Intergrating designing and machine learning to provide a visualization to any audio file played.

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UW DECA

Rebranding
omni-channel Strategy

Spearheaded the creative development and rebranding. Reshaping culture and organizational reputation from 12th to 4th-largest chapter in Canada within 3 months.

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About me

Intersection of thought.

Intersecting business, design, technology, and psychology to drive strategic growth, ignite innovation and solve complex problems.

I am very proud of Chris and all he has accomplished with BlackBerry.

"...His creativity and flexibility to quickly turn around new content was impressive. In addition to the great work that Chris accomplished with my team, Chris co-chaired the BlackBerry Co-op Social Committee, taking lead for organizing and facilitating a co-op town hall with members of our executive team. Chris was also selected for a reverse mentorship with our CIO..."

Jessica Sperling, Sales Enablement Manager
BlackBerry
17
Product portfolio launch
70%
Increased user engagement

Willingness to do everything he could to come up with a solution

...he demonstrated the ability to look at a problem straight on and showed a willingness to do everything he could to come up with a solution. His kind demeanour is well received by peers...

Lynn Kozak, Managing Partner
Retina
40%
increase click-through rate
$200k
in recurring revenue
Learn more