

My work
SYNC
Created a centralized hub for all your social media accounts and rewards users for connecting with friends. End to end product and system design.


CGI
Lead designer for 1.2 billion dollar product within Wealth 360 portfolio. Leading 5 designers within 1 year across multiple 0 - 1 shipped products.
RBC | Figo Bank
Product design lead for combining gamification and loyalty programs to reward users in order to demystify the complexity of saving, spending, and investing.





ZARA
Heuristic evaluation, consultation and mobile application redesign for e-commerce platform of online retailer.

WTF - Where's the Food
Product Design lead for 24-hour design sprint challenge with EY digital. Empowering SME restaurants to take action in the digital landscape.





BlackBerry
Developed and executed successful end-to-end Go-to-Market Strategy for top 17 products within BlackBerry product portfolio within both B2B and B2C markets.

Hack the North
Established Canada’s largest hackathon as the highest-ranked hackathon worldwide; reaching over 1 million users. Increasing global user engagement by 5x.







CareGuide
Surpassed lead growth targets by 30% MoM as owner and user researcher of email marketing channel for 5 two-sided 700,000+ user marketplaces.

University of Waterloo
Conducted own psychological research - analytic thinking, economic decision-making, social cognition, social prejudice, therapeutic alliance and inclusion.



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Audio Visualizer
Capestone thesis project. Intergrating designing and machine learning to provide a visualization to any audio file played.

UW DECA
Spearheaded the creative development and rebranding. Reshaping culture and organizational reputation from 12th to 4th-largest chapter in Canada within 3 months.



About me
Intersection of thought.
